CLIENT: CINEMAX
TITLE: HUNTED: BYZANTIUM SECURITY
AGENCY: CAMPFIRE

ROLE: Christopher mclallen, Senior PRODUCER For Campfire

DESCRIPTION: AN ONLINE PRE-PREMIERE PROGRAM, DESIGNED TO PROMOTE CINEMAX'S NEW ORIGINAL Series, HUNTED -AN ESPIONAGE SHOW CREATED BY X-FILES EXECUTIVE PRODUCER FRANK SPOTNITZ. THIS IMMERSIVE EXPERIENCE WAS FIRST DISGUISED AS A RECRUITMENT OPERATION FOR THE SHOW'S CLANDESTINE FIRM, BYZANTIUM SECURITY INTERNATIONAL. PROVOCATIVE OUTDOOR BILLBOARDS WERE PLACED IN AND AROUND WALL STREET TO COINCIDE WITH THE 1ST ANNIVERSARY OF THE OCCUPY WALL STREET MOVEMENT. INTERESTED USERS WERE THEN INTRODUCED TO BYZANTIUM THROUGH THEIR CORPORATE WEBSITE.  A PROMOTIONAL VIDEO played challenging users to see IF THEY 'HAD WHAT IT TAKES.... TO BE AN AGENT OF CHANGE.' THOSE THAT TOOK UP THE CHALLENGE WERE THEN INSTRUCTED TO TAKE A MULTI-LAYERED PERSONALITY TEST THAT GAUGED EMOTIONAL REACTIONS THROUGH FACIAL RECOGNITION software, MULTI-TAsKING SKILLS AND SUBCONSCIOUS INSTINCTS. THE DEEPER THE USERS WENT IN THE EXPERIENCE, THE MORE INFORMATION THEY UNFOLDED ABOUT THE SHOW AND ITS THEMES.

 

Press:
Communication Arts Interactive Annual 19
Creativity
AdWeek
Wired

Awards:
Ad Age, Campaign of the Year, Small Agency, 2013
Clio Awards, Silver, Mobile/Gaming, 2013
Internet Advertising Competition: (IAC) Best Entertainment Website, 2013
IAC: Outstanding Integrated Ad Campaign, 2013
IAC: Outstanding Online Video, 2013
IAC: Best TV Rich Media Online Campaign, 2013
OMMA Award, Web Site Excellence, Entertainment TV (Non-News), 2013
KeyArt Awards, Silver, Microsite & Campaign, 2013
FITC Awards Best Advertisment 2013
PromaxBDA Gold for Technical Innovation 2013
FWA SITE OF THE DAY, NOVEMBER 13TH, 2012

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Photo by Armando Gallardo
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