CLIENT: JET.COM
TITLE: JETSPREE
AGENCY: SS+K

ROLE:
CHRISTOPHER MCLALLEN, EXECUTIVE PRODUCER FOR SS+K

DESCRIPTION: JET.COM WANTED TO PERSONALIZE ONLINE SHOPPING AND ANNOUNCE SMART CARTS, A NEW KIND OF CART THAT HAS SAVINGS WITH EVERY ITEM ADDED. SO WE MADE PERSONALIZED COMMERCIALS ON-THE-SPOT DURING A ONE-DAY SOCIAL MEDIA EVENT.  CUSTOMERS WERE ASKED TO PARTICIPATE BY SENDING US THEIR SHOPPING CARTS.  WRITERS QUICKLY WROTE SCRIPTS BASED ON THESE CARTS, THEN DIRECTOR  TOM SCHARPLING AND HIS TEAM ASSEMBLED THE VIDEO, WHICH WERE THEN UPLOADED TO JET.COM’S YOUTUBE PAGE.  OVER 50 VIDEOS WERE MADE IN A 10 HOUR DAY.  TOM ALSO DIRECTED A HILARIOUS TRADIONAL SPOT FOR JET. IF YOU WOULD LIKE TO SEE IT PLEASE EMAIL ME FOR THE PASSWORD.  

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