CLIENT: NCAA
TITLE: PSA: ‘OPPORTUNITY’ & ‘KIDS’ (2017) / PSA: ‘BEFORE’ & ‘AWARENESS’ (2019)
AGENCY: SS+K

ROLE: CHRISTOPHER MCLALLEN, EXECUTIVE PRODUCER FOR SS+K

DESCRIPTION: IN 2017, The ncaa tasked ss+k with creating (2) :30 broadcast spots.  These spots aired throughout the ncaa march madness basketball tournament.  The PSA entitled  'kids',  focused on health and well-being.  while the 'opportunity' psa talked about the opportunities the ncaa offers everyone.  both spots were produced by Reset and Directed NABIl.

The project repeated in 2019, with the PSA’s entitled ‘Before’ and ‘awareness’. HARRISON BOYCE Directed and SIBling Rivalry worked as the production company.