TITLE: PSA: ‘OPPORTUNITY’ & ‘KIDS’ (2017) / PSA: ‘BEFORE’ & ‘AWARENESS’ (2019)
ROLE: CHRISTOPHER MCLALLEN, EXECUTIVE PRODUCER FOR SS+K
DESCRIPTION: IN 2017, The ncaa tasked ss+k with creating (2) :30 broadcast spots. These spots aired throughout the ncaa march madness basketball tournament. The PSA entitled 'kids', focused on health and well-being. while the 'opportunity' psa talked about the opportunities the ncaa offers everyone. both spots were produced by Reset and Directed NABIl.