CLIENT: SMILE TRAIN
TITLE: POWER OF A SMILE
AGENCY: SS+K

ROLE: Christopher mclallen, EXECUTIVE PRODUCER For SS+K

DESCRIPTION: Smile train is an international children’s charity with a sustainable approach to a single, solvable problem: cleft lip and palate.  We traveled to (10) different countries with photographer lianne milton and celebrated magnum photographer alex webb, to capture the stories of patients who have gone on to lead happy, successful lives.  during these travels we created a plethora of social media and online content that could be used year round.  while in brazil, we worked with academy award nominated director, katia lund, to bring to life the story of a patient.  these broadcast spots ran in the us and uk during the spring of 2014.  later in Year we helped smile train participate  in the NYC Photoville festival by building them an interactive display and photography exhibit.

LINK: HTTP://WWW2.SMILETRAIN.ORG/POWEROFASMILE/